Healthy Start Scheme Payments ‘Failing to Keep Up with Inflation’, Researchers Warn

The Government’s Healthy Start scheme is failing to provide adequate support for low-income families as payment levels have not kept pace with rising food prices, according to new research. The scheme, which offers prepaid cards or vouchers to help pregnant women and families with children under four purchase essentials including milk, infant formula, fruit, and vegetables, has seen its value eroded by inflation, leaving many struggling to afford nutritious food during the critical early years of development. Healthy Start payments are intended to support the most vulnerable families, including those receiving certain benefits or with low incomes. However, researchers warn that without urgent uprating, the scheme risks becoming insufficient to meet its objective of improving nutrition and health outcomes for young children. The findings raise important questions for local authorities and health partners about how best to support families who may be falling through gaps in national provision, particularly within the context of family hubs and early years services that aim to give every child the best possible start in life.