Healthy diet costs 85% of income for poorest families as child obesity rises

New research highlights the impossible choices facing the most deprived families, who would need to spend 85 per cent of their disposable income to meet government healthy eating guidelines. The analysis reveals a stark gap between nutritional recommendations and economic reality for households earning the lowest incomes, forcing many to choose between heating, eating, and their children's health. The findings coincide with rising rates of obesity and tooth decay among Reception-aged children, underscoring how poverty directly impacts early childhood development and long-term health outcomes. These health inequalities are becoming increasingly entrenched as families struggle to afford nutritious food essential for healthy growth, placing additional pressures on health visitors, dental services, and primary school readiness. For local authorities, this data reinforces the critical importance of Early Help and family support services that address food poverty before problems escalate. Tackling these inequalities requires coordinated action across health, education, and social care to ensure every child has the best possible start in life, regardless of economic background.