Harnessing social media analytics to amplify your reach and engagement

Blog
Harnessing social media analytics to amplify your reach and engagement
Published August 1, 2026
In the latest instalment of her monthly column, social media expert Fliss Stubbs of Ovivio provides practical advice for local government cabinet members on navigating the world of social media analytics. Understanding how to locate and interpret key metrics is essential for refining your communications strategy and ensuring your messages about children's services, education, and family support reach the right audiences. The article guides readers through the process of "hunting for analytics" — identifying which metrics truly matter for public sector engagement rather than vanity numbers. By focusing on meaningful data, cabinet members and their communications teams can make informed decisions about content strategy, posting schedules, and platform selection to maximise engagement with families, young people, and community stakeholders. Whether you are looking to increase awareness of SEND provision, boost attendance at youth services, or simply improve transparency around council decisions, utilising analytics effectively can transform your digital presence from sporadic updates into a strategic tool for democratic engagement and service promotion.
Share this article:

Comments (0)

Leave a Comment

Protected by Cloudflare

Related Articles

Sep 15, 2026

Who profits when a child comes into care?

Private equity firms increasingly control England's children's care sector, with research finding that 11 of the 20 largest providers now use high-interest shareholder loans to extract over £200 million since 2020. As local authorities pay exorbitant fees like £1.56 million per year to house a single child, these financial structures are channeling public money away from vulnerable young people toward institutional investors.

Jul 28, 2026

Tom Richardson: Why promotion is just the start for early years leaders

When promoting staff to leadership positions in early years settings, organisations must remember that promotion is only the first step. Tom Richardson, operations director at Naturally Learning, argues that targeted training is essential to ensure new leaders fulfil their potential and deliver high-quality provision.