Get Social: Measuring What Matters in Digital Communications

Blog Council & Democracy
Get Social: Measuring What Matters in Digital Communications
Published July 1, 2026
This month's column from Fliss Stubbs explores the complex world of social media metrics for local government communications. Drawing on her expertise at Ovivio, Stubbs explains how cabinet members and communications teams can move beyond vanity metrics to measure genuine community engagement and service impact. The article provides practical guidance on selecting appropriate key performance indicators that align with organisational objectives and demonstrate the effectiveness of digital outreach efforts. For Lead Members, understanding these measurements is crucial for evaluating how effectively their authorities are engaging with families, young people and communities online.
Share this article:

Comments (0)

Leave a Comment

Protected by Cloudflare

Related Articles

Aug 1, 2026

Harnessing social media analytics to amplify your reach and engagement

In her latest monthly column, social media specialist Fliss Stubbs from Ovivio offers practical guidance on locating and interpreting analytics to refine your communications strategy. Learn how to use metrics effectively to connect with families and stakeholders across your local authority area.

Jul 28, 2026

Tom Richardson: Why promotion is just the start for early years leaders

When promoting staff to leadership positions in early years settings, organisations must remember that promotion is only the first step. Tom Richardson, operations director at Naturally Learning, argues that targeted training is essential to ensure new leaders fulfil their potential and deliver high-quality provision.